Airtel 4G revolutionises the telecom industry with first-of-its-kind Freedom Packs that offer data and voice for the whole month in a single recharge

July 27, 2021: Airtel has transformed Sri Lanka’s telecom landscape by launching its 4G services along with first-of-its-kind ‘Freedom Packs’. With just one reload, Airtel ‘Freedom Packs’ offer enough and more data and voice benefits for the entire month – with no conditions attached. All this comes with a superior experience on Airtel’s world class, buffer-free 4G network.

With the Freedom Packs, Airtel has eliminated the need for multiple reloads, ushering in an era of transparent, condition-less data and voice benefits. Furthermore, there has been a drastic surge of internet usage due to the pandemic. The innovative product is based on customer insights and underscores Airtel’s philosophy of innovating to simplify customer experiences, especially during a time where there has been an upsurge in internet usage.

The packs come in four different bouquets to suit different usage needs and will offer 5 times more value, with an unmatched customer experience. Each of these packs includes generous high speed daily data that can be used for any internet requirement including Social Media, WFH, SFH etc. For voice usage, all packs offer unlimited Airtel calling and ample minutes and SMS for any network calling. Additionally, for the light to medium users, ‘Freedom Lite’ offers two tailor-made packs sufficient for their mobile consumptions. Airtel has also reduced the other network call tariff by 66% for any usage beyond the built minutes, another unique feature of ‘Freedom Packs.’

Airtel has also introduced aggressively priced data top-up cards for customers seeking additional data beyond their ‘Freedom Pack’ usage. A feature all data users will no doubt relish.

“With this pioneering launch, Airtel brings much needed simplicity and the best value for Sri Lankan telecom customers. Users can now do more on a world class 4G network, using our ‘Freedom Packs’ without ever having to worry about restrictions of any kind. Now is the time to switch to Airtel,” Airtel Sri Lanka MD & CEO, Ashish Chandra said.

Sri Lanka collectively uses approximately 3 million recharges in a day. That’s a staggering statistic relative to an adult population of only 14 million. This trend is intensified by the proliferation of cards in the market. This typically spans everything from specialist packs for voice and data, conditions on time of usage, conditions on quality, and separate packs focussed on social media, and work from home platforms. As a result, consumers tend to lose track of what they are spending, and what they buy in exchange – a reload trap if ever there was one.

With Airtel ‘Freedom Packs’ users can now break this cycle, only requiring a reload once a month. The single reload is sufficient for a user to consume their mobile needs as they would normally as there are no usage restrictions. The price points in which the packs are designed offer up to 5 times the value of an average prepaid user’s monthly spend.

The ‘Freedom Packs’ is backed by the telco’s single largest investment in Sri Lanka since its entry into the island in 2011. Airtel’s purpose-built 4G network promises a superior user experience including 99% buffer-free streaming, noticeably quicker loading times and improved indoor coverage with 4G signals that never fail.

About Bharti Airtel Lanka

Bharti Airtel Lanka (Airtel Lanka) commenced commercial operations of services in Sri Lanka on January 12th, 2009, and was the fastest operator to reach 1 million customers in the country. With its network footprint panned out across the nation and capturing strategic ranking positions in various areas in less than three years of operations, Airtel has emerged as Sri Lanka’s fastest expanding network, thus ensuring coverage across the whole island. Registered under the Board of Investment in Sri Lanka, Airtel provides digital mobile services which include voice and data services. To learn more, visit www.airtel.lk.

July 07, 2021: In the midst of the global pandemic, Airtel Lanka strengthened its commitment towards assisting customers in flood affected areas with talk time and data concessions valued at over LKR 8 million.
This initiative was implemented as an emergency response to the overwhelming accessibility barriers that followed with the rising of floods.
Airtel users in the areas of Gampaha, Colombo, Kalutara, Ratnapura, Puttalam and Nuwara Eliya districts were recipients of the concession, and were enabled to connect with their loved ones and emergency services without hassle.
“As a responsible network provider, we believe that in times of distress we must proactively assist affected communities with relief and accessibility. We understand that the unfortunate combination of a pandemic, lockdown and floods is extremely difficult to deal with, and hope that this benefit will help those in critical need of it,” Airtel Lanka Chief Executive Officer and Managing Director, Ashish Chandra said.
Airtel Lanka will continue to support people and communities in need, with worthy offerings and concessions to help them get through the challenges of natural disasters. The telco also plays an integral part in powering Sri Lanka’s first text-based mental health chat-line, another monumental venture in partnership with the National Institute of Mental Health, empowering those who need an extra helping hand in trying times.

About Bharti Airtel Lanka
Bharti Airtel Lanka (Airtel Lanka) commenced commercial operations of services in Sri Lanka on January 12th, 2009, and was the fastest operator to reach 1 million customers in the country. With its network footprint panned out across the nation and capturing strategic ranking positions in various areas in less than three years of operations, Airtel has emerged as Sri Lanka’s fastest expanding network, thus ensuring coverage across the whole island. Registered under the Board of Investment in Sri Lanka, Airtel provides digital mobile services which include voice and data services. To learn more, visit www.airtel.lk.

Having recently partnered up with the University of Sabaragamuwa, the country’s most youth-centric telco, Airtel Lanka, embarked on a monumental programme to enhance the soft skills and practical knowledge among youth, with invaluable mentoring and training opportunities for over 250 students from the Management Faculty.

The programme is conducted via a series of webinars, allowing the undergraduates a chance to learn seamlessly. The series will continue through to June 2021.

Moreover, a select group of 22 students, nominated by the University based on their academic performances, were included in special mentorship programmes.

“An increasing number of Universities and students alike are actively seeking the value of corporate mentorship whilst pursuing higher education due to the increased pressure for personal and professional development. The need is attributed towards the commonality of an academic qualification and the lack of work skills competencies. Effective mentoring has an overall positive effect on academic achievements as well as career success and this is why we are committed towards initiatives of this nature,” Airtel Lanka Managing Director/CEO Ashish Chandra stated.

In addition to training University students, Airtel Lanka’s experienced mentors were taken through an extensive coaching workshop, led by a veteran certified coach and trainer, while the University students were simultaneously taken through the webinar series by lauded corporate leaders.

Airtel regularly seeks out opportunities for youth engagement, and skills development, having previously engaged in programmes such as ‘21FOR21’ by the USAID project, YouLead. The company is deeply committed to ensuring that young Sri Lankans have access to the opportunities and information needed to unleash their full potential.

About Bharti Airtel Lanka
Bharti Airtel Lanka (Airtel Lanka) commenced commercial operations of services in Sri Lanka on January 12th, 2009, and was the fastest operator to reach 1 million customers in the country. With its network footprint panned out across the nation and capturing strategic ranking positions in various areas in less than three years of operations, Airtel has emerged as Sri Lanka’s fastest expanding network, thus ensuring coverage across the whole island. Registered under the Board of Investment in Sri Lanka, Airtel provides digital mobile services which include voice and data services. To learn more, visit www.airtel.lk.