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Bharti Launches Airtel In North East & Assam
  •  Ushers in an era of ‘choice’ – heralds a new era in world class mobile services
  • Commissions a state-of-the-art GPRS enabled ER™ network, deployed and managed by Ericsson, world leaders in telecom infrastructure
  • Introduces innovative mobile entertainment and other value added services
  • Launch of Airtel will boost the telecommunications infrastructure in North East & Assam, which in turn will catalyze the overall
  • development of the economy


Guwahati, March 30, 2005: Airtel, India’s leading GSM mobile service today announced the launch of services in North East & Assam. Airtel is the sub-continent’s best (source: AsiaMobile News) mobile service with more than 10.6 million customers in the country. The launch of Airtel in the region will provide more choice to customers and heralds the beginning of a new era in mobile services. With the launch of services in North East & Assam, Airtel becomes the first mobile service in the country to be present in all the 23-telecom circles.


Airtel brings to North East & Assam, a state-of-the-art ERä network covering key towns and highways in the region. The network has been deployed by and will be managed by Ericsson - world leaders in telecom infrastructure. In addition to world-class customer care, seamless coverage and unmatched value proposition, Airtel will also offer its customers innovative value added services. This is in keeping with Airtel’s endeavour to offer best in class mobile services to its customers across the country.


Announcing the launch of services in North East & Assam, Mr. Rajan Swaroop, Director – East regional hub, said, “Across India, Airtel has played a key role by connecting people to people and people to places. Airtel offers a unique service experience and world-class customer care, everywhere it goes. North East & Assam have a huge potential for growth and Airtel will try to become a positive catalyst for development.”


Telecom is a core infrastructure industry and acts as a catalyst for overall growth of the economy. It creates more job opportunities, both direct and indirect, supports trade and commerce and helps in enhancing the quality of civic life. It is believed that a 1% improvement in telecom penetration results in more than 3% growth in GDP. The launch of Airtel will further boost the telecom infrastructure in the region and hence facilitate overall growth & development. Airtel will also support various public service initiatives in North East & Assam as it has been doing in various parts of the country.  




Airtel – A world-class network


Airtel will bring to the region an unmatched congestion free mobile service with superior voice clarity on its 2.5G GPRS enabled ERä network. The state-of-the-art mobile infrastructure has been deployed and will be managed by Ericsson, world leaders in telecom infrastructure. The network has superior processors to handle calls, reduce network congestion, enable better call completion rate and increase efficiency.



Unique benefits to customers by leveraging Airtel’s national footprint


Airtel will be offering customers slew of innovative value added services and superior features, which are today being enjoyed by more than 10.6 million Airtel customers across the country.


Services include:


a) Airtel Bill Coupon (ABC) that makes payment easy - The Airtel Bill Coupon (ABC) is a convenient and unique way of making payment for an Airtel connection. Customers can pick up the ABC of the denomination nearest to their bill amount and dial 123. The amount will automatically get credited to the customer’s account and balance, if any, will get adjusted in the subsequent bills.


b) Mobile Entertainment – Introducing Hello Tunes, Airtel Live and much more



Airtel is offering a variety of revolutionary value added services ranging from songs, movies, games, MMS, GPRS, astrology and many more. Some of these include:


Airtel Live – A multi access entertainment portal on the mobile with the most comprehensive content in the spheres of movies, music, sports and mobile games. Properties, which can be experienced and downloaded, include games, color wallpapers, video clips, polyphonic ringtones, music messages, jokes etc. Content on Airtel Live can be accessed through voice (by dialing 646), SMS (sending keyword to 646), GPRS (Airtel Live mobile portal) or the web (


Hello Tunes – Airtel’s ring back tone service, Hello Tunes, is an exclusive and personalized mobile music service where the caller hears songs and other sound clips instead of the traditional switchboard “ring-ring” tone. Customers can choose from a collection of English, Hindi, Punjabi, Tamil, Telegu, and Malyali songs. Airtel is launching a collection of Assamese songs which the customers can choose as their ‘Hello Tunes’


c) Missed call alert - 'Never Miss a Call on your Airtel'  - An innovative service from Airtel, the customer is informed about the calls that he or she missed when their phone was either switched off or not reachable.


d) Widest roaming coverage nationally and internationally  - As a result of the largest spread across 23 circles in India, Airtel offers its customers of staying connected with their near and dear ones across thousands of towns in India. Airtel also offers the largest international roaming coverage in more than 125 countries.


e) Choice of Number – Only Airtel offers its customers the freedom to choose their own number for a connection for oneself or even for another member within the family


f) GPRS and MMS – Customers can receive instant access to the internet from their mobile phones through their Airtel GPRS services or send colored picture messages with sound clips via the Airtel Multimedia Messaging service.


g) M-Bill – Customers can know their bills even before receiving them. All information is available via a mini statement on SMS giving details of current charges, total amount due and payment due date.


h) Friendly 24 hr Customer Care – Airtel believes in delighting customers at every step for a total mobile experience and more than 10.6 million happy customers across the country are a testimony to it.



About Bharti:


Bharti Tele-Ventures is one of India’s leading private sector provider of Tele-communications services with an aggregate of 11.5 million customers as of end of February ‘05, consisting of approximately 10.66 million mobile customers. The company today offers mobile services in 23 out of 23 circles in India. The company also provides fixed - line services and Internet access over DSL in 6 circles. The company complements its mobile and fixed-line services with national and international long distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. For more information, visit


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