| FY2009-2010 |
| Airtel and Nokia in exclusive tie-up |
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| Airtel offers free outgoing calls, SMS’s and data usage with Nokia handsets |
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| Offer exclusively available at over 3000 Softlogic outlets & dealers as well as Airtel Stores and retailers islandwide |
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August 13, 2009, Colombo. Bharti Airtel Lanka (Pvt) Ltd., a subsidiary of Bharti Airtel, Asia's leading integrated telecom services provider, today announced that it had entered into an exclusive agreement with Nokia, wherein customers who purchase Nokia handsets can look forward to receiving a value rich Airtel Handset Bundle Offer.
The bundle offer combines free outgoing calls and free SMS’s to Airtel and all other networks, in addition to free Data Usage offers. Free Airtel Welcome Tunes for the first 30 days will also be among the list. The exclusive deal is obtainable through Softlogic, Nokia’s National Distributor in Sri Lanka, and its dealers and registered retailers islandwide, in addition to all Airtel Stores and Airtel dealers, totaling well over 3000 outlets across the country.
“Optimising value to constantly deliver customer delight will remain a constant focus at Airtel. Our partnership with Nokia is a pioneering effort in that regard. Providing greater value at all relevant customer touchpoints has now been enhanced through the collective expertise of both Airtel and Nokia in one bundle.” Amali Nanayakkara, CEO of Bharti Airtel stated.
“Consumers are at the forefront of everything we do at Nokia and we always welcome opportunities to work with relevant stakeholders to offer irresistible solution to consumers. We are delighted to launch this joint promotion with Airtel which would benefit Sri Lankan consumers and help them to be connected to what’s important to them”, Prem Chand, General Manager, Nokia Emerging Asia stated.
The partnership with Nokia is one among many initiatives Airtel will introduce to invigorate the market and usher in superior services to Sri Lankan customers. Having recently crossed the 1 million customers mark in just 171 days post launch, the company has introduced a number of innovations taking the market by storm and propelling Airtel to become Sri Lanka’s fastest growing wireless operator. |
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| About Bharti Airtel Ltd. |
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Bharti Airtel Lanka (Pvt) Ltd is a subsidiary of Bharti Airtel Limited, which is one of Asia's leading integrated telecom services provider with an aggregate of over 100 million customers. Bharti Airtel has been featured in Forbes Asia's Fab 50 list, rated amongst the best performing companies in the world in the BusinessWeek IT 100 list 2007, and voted as India's most innovative company in a survey by The Wall Street Journal.
Bharti Airtel Lanka (Pvt) Ltd commenced commercial operation of services on January 12, 2009, and now has an aggregate of 1 million customers. Granted a license in 2007, in accordance with the Sri Lanka Telecommunications Act No. 25 of 1991, it is also a registered company under the Board of Investment in Sri Lanka. Under the license, the company will provide digital mobile services to Sri Lanka inclusive of voice telephony, voice mail, data services and GSM based services. All of these services are provided under the Airtel brand. |
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