June 04, 2009, Colombo. Bharti Airtel Lanka (Pvt) Ltd., a subsidiary of Bharti Airtel, Asia’s leading integrated telecom service provider, today announced the launch of My Airtel My Offer (MAMO). A first of its kind, MAMO ushers all Airtel customers into the revolutionary world of customized offers and promotions in keeping with an individual customer’s phone usage. Considered another innovative service offering never before experienced in mobile communications in Sri Lanka, Airtel Customers need to simply dial *123# to immediately gain access to their customized offer.

MAMO, which offers customers a new dimension of convenience, instantly provides relevant offers to all customers on a personalized level, by identifying individual communication usage habits. As such, customers of both Postpaid and Prepaid can now enjoy customized promotions across Talk time, Tariff and even VAS offerings. By dialing *123#, customers gain access to an introductory talk time surprise of a Rs.10,000 free bonus per day, with one lucky winner standing to win Rs.100,000 free bonus per week. In addition, other Bonus Offers, Free Reloads and also, 3G handsets can be won. With MAMO, Customers will not be limited to winning only one offer, but can enjoy at least three offers a month.

Amali Nanayakkara, CEO of Bharti Airtel Lanka stated that, “MAMO delivers the promise we made to Sri Lanka at launch, which is, to provide customers with an unmatched world class service offering. Through MAMO, we are very excited at the prospect of providing our customers with breakthrough service offerings that are relevant and meaningful. All too often, customers cannot opt to choose offers of this nature which add value to their experience in a network. We are confident therefore, that MAMO’s varied offers and promotions will provide fresh incentive to customers, enabling total customer freedom, whether it is to ‘talk freely’ or, in this case, choose freely.”