August 31, 2009, Colombo. Taking a pioneering step to provide cutting edge services for its customers, Bharti Airtel Lanka recently launched yet another suite of innovative services. The latest addition to Airtel’s portfolio of offerings now includes Youth Data plans for all Prepaid customers and the revolutionary Welcome Tunes at retail. Through these initiatives, Airtel continues to invigorate the market in its continuous effort to drive affordability, offer simplicity and provide accessibility of its services to customers across touchpoints in Sri Lanka.

Having crossed 1 million revenue earning customers recently, the company has now provided enhanced service offerings to customers through its Youth Data Plans. Introduced under 2 denominations of Rs 101 and Rs 301, all Airtel Prepaid customers can now enjoy instant wireless connectivity for their laptops and computing devices while enjoying free SMS’s and a special night time calling rate.

Welcome Tunes at retail is another initiative that will enable ease of access to Airtel’s Value Added services. Hitherto, such services have been accessible only via IVR, SMS or dial-in basis. Airtel Welcome Tunes at retail now allows customers to simply purchase a welcome tune over the counter, thereby providing them greater agility to choose from among the 200 plus songs on offer. Available at over 12,000 retail stores, Airtel Welcome Tunes can also be gifted to others on the network.

“The introduction of this suite of innovative services promises one thread of commonality across – simplicity and unrestricted access to Airtel’s superior services. We are pleased to be able to fulfill our customers’ intricate communication needs by being uniquely poised to combine flexibility and innovation to create winning propositions”, Amali Nanayakkara, CEO of Bharti Airtel Lanka stated.