October 19, 2009, Colombo. Bharti Airtel Lanka, a subsidiary of Bharti Airtel, Asia’s leading integrated telecom services provider announced that it has come forward as Official Telecommunications Provider for the currently ongoing Army Exhibition and also the Army Tattoo that is to take place within the month of October. Coinciding with the 60th Anniversary celebrations of the Sri Lanka Army, the Army Exhibition and the subsequent Army Tattoo is expected to draw in crowds of over 20,000 per day.

Handing over the sponsorship cheque of Rs 1,500,000, Ms. Amali Nanayakkara, CEO of Bharti Airtel Lanka stated that “We are honoured to partner the Sri Lanka Army on this historic occasion. Bharti Airtel has always entered into projects that have a positive impact on society, and this partnership is the first of the many initiatives we propose to deploy for the benefit of the Government sector and the public at large. We are very grateful therefore to the Sri Lanka Army for providing us the opportunity to partner this worthy cause, which enables all Sri Lankans to experience and celebrate the real heroes of our times.” 

Commander of the Army Lieutenant General Jagath Jayasuriya stated that “The Sri Lanka Army has reached a momentous occasion in its history and we are very happy to celebrate the event with the people of Sri Lanka. While the Exhibition and Tattoo will display Religious Observances, Army Day parades, Guards of Honour and other memorable events, it is moreso a wonderful opportunity to felicitate the bravery of all our heroes and celebrate the freedom of Mother Lanka together, as one nation.”

Bharti Airtel has always looked at creating eco systems within its environment to optimize benefits to society at large. Having crossed the 1 million revenue earning customers mark recently, the company continues to foray into transformational projects, whether it is in ushering new products and services to the market, and even in entering into similar initiatives such as the Army Exhibition and Army Tattoo, for the ultimate benefit of its customers and the public at large.